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Welltok: Optimizing Health & Maximizing Rewards

October 21, 2014
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I had a chance to spend some time with Michelle Snyder, Chief Marketing Officer of Welltok, at the recent Digital Health Summer Summit in San Francisco. Welltok, founded by serial entrepreneur, Jeff Margolis, is a platform (that they call CaféWell) that helps payers, health systems, ACOs and other population health managers provide a fun and rewarding way for their members to improve their health.

Just exactly what is Welltok anyway?

“Welltok is a health optimization company.  Our current system is a sick care system. Instead of getting people back to their current state, we want to optimize their health…we want to help consumers get rewarded for healthy behaviors.”

Basically, Welltok is a platform that brings organization to the chaotic world of health programs, devices, sensors, and other tools for improving health. The platform brings together these different elements of the health improvement ecosystem and helps them break into the world of Big Population Health (aka health plans and health systems).

Michelle says they already partner with the five biggest health plans in the country plus Centura Health.  She estimates they touch up to 20 million people. It’s no wonder digital health and other health improvement companies are knock-knock-knocking on their door.

Read more here:

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