Wendy Mayer, VP of Worldwide Innovation, Pfizer, joined Pat Salber () at the mHealth Summit in Washington DC to discuss Pfizer & mHealth.

Pfizer develops some of their digital health solutions internally, but they also reach out to external innovators. They have a big open innovation initiative and seek out expert networks, primarily via Wendy’s Worldwide Innovation group, that exist outside of Pfizer in order to tap into the technology advances that are happening beyond the organization.

They are also honing in on specific areas where they know there is a lot of development in technology. Israel, in particular, is an area of interest to them and they have recently become engaged in identifying Israeli companies that could provide beneficial solutions for them. They are also doing the experimentation there because, Wendy says, it is easier to get projects off the ground in terms of doing proof of concept and having an understanding of the value that different solutions could bring.

Wendy stressed that they “are looking at some consumer engagement platforms that are critically important, beyond just medication management. These platforms are more holistic around care of the condition. They help connect consumers with providers and family enbers and do it all off a common digital platform.”

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