Salesforce: Philanthropy for the Common Good

June 10, 2015
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Salesforce’s philanthropic model is a 1-1-1, where they donate 1% of their time, 1% of their equity, and 1% of their product to organizations that serve the common good

Salesforce‘s CMO, Josh Newman joined Pat Salber (@docweighsin) at the 2015 Health Tech Forum Innovation Conference in Burlingame, CA to talk about what the company is doing to support organizations that serve underserved populations. The theme of the conference was the “Common Good.”

When asked why Salesforce, one of the largest Customer Relationship Management (CRM) software companies in the world, needs a CMO, he said that his job is to “make sure the platform is relevant to clinical care and healthcare in general.”

He describes how Salesforce’s platform is being use to support healthcare organizations, like Care Harbor, working for the common good. He also describes how their platform is being used to support not only traditional CRMs, but also clinical care and research.

Salesforce has a 1-1-1 model of philanthropy which means that they give away 1% of their time, 1% of their equity, and 1% of their money to support select organizations. Josh thinks that Salesforce’s products can help organizations succeed in the new era of consumerism in healthcare because they were designed to help people relate to their customers.

Watch the video to learn more. You can also read the full blog here.

This video is under BY-ND creative commons.

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