Elsevier uses the approach to customize evidence-based medicine targeted towards docs, nurse practitioners, nurses, and patients.

Clinical Decision Support (CDS) is all about the right content at the right time… and in the right amount. You don’t want to wade through mounds of information to get the tidbit you need in order to write the prescription or arrange the proper follow-up.

So, it was so much fun to catch up with Peter Edelstein, MD, Chief Medical Officer of Elsevier and former trauma and cancer surgeon, at HIMSS15 in Chicago to learn what Elsevier, the purveyor of many fine medical books and journals, is up to with their CDS product branded as Clinical Key. In this fast-paced interview, we talk about Elsevier’s approach to customizing evidence-based medicine targeted to docs, nurse practitioners, nurses, and patients. Information for the clinicians comes from their specialties’ literature and addresses their role in the care of patients.

Similarly, information for patients is customized for their particular circumstances using the right language at the right education level. When asked the difference between Elsevier’s point of care product, ClinicalKey, and their competitor, Up-to-Date, Peter says they include content customized not only for Primary Care physicians, but also for nurses, pharmacists, and patients. And, he says that patients get content that reflects their needs at the time. He says they also have “millions” of videos to draw from.

Learn more about what Elsevier is up to by watching this engaging video!

Also, check out our blog post on The Doctor Weighs In for more information.

This video is under BY-ND creative commons.